About 55 South

Cape Horn, at Latitude 55 degrees South, is one of the most remote and iconic places on the planet.  Known for is ferocious storms, gale force winds, and rogue waves, it’s often described as the Mount Everest of sailing.  Cape Horn’s nautical history and significance has lured sailors and mariners for centuries, claiming a number of lives along the way.  A safe passage represents more than just a successful journey through the Southern Ocean; it represents a life-defining achievement and a nautical right of passage.

March 30, 2015. Team Alvimedica leading the fleet around Cape Horn.

On March 30, 2015, competing as Team Alvimedica in the Volvo Ocean Race 2014-15, our team rounded Cape Horn for the first time in our sailing careers in spectacular fashion – as if catching it during the day time, blazing downwind in thirty knots of wind, while close enough to soak in all if its magic in plain view wasn’t enough, we were leading the fleet following a brutally wet and trying fourteen days of racing from Auckland, NZ.  The photo to your left, taken that day from a helicopter, is a glimpse into a moment that we have been working toward for a lifetime.  It’s only natural that our team name embody that achievement and all of the hard work and passion that went into making it a reality.

Who We Are

March 21, 2015. Leg 5 to Itajai onboard Team Alvimedica. Day 3. Skipper Charlie Enright smiles at another sked atop the leaderboard. The split continues to spread out north-south in an effort to outrun the high-pressure system to the west. The northern group shows early promise but there is another 48 hours until the next weather system enters the picture.

Charlie Enright

Co-Founder & Skipper

Charlie is a Rhode Island native who has accumulated hundreds of thousands of offshore miles as well as many impressive inshore racing results. From a young age, Charlie knew he would have a passion for sailing, his grandfather was a boat builder and he grew up in Bristol, RI, a maritime epicenter. After many Narragansett Bay, New England, National and North American Championships, Charlie attend Brown University where he concentrated in Business Economics, captained the sailing team, and became a 4x member of the All American team.

After graduating and before dedicating his full time efforts to the Volvo Ocean Race campaign, Charlie was working as a sail maker at North Sails Rhode Island where he managed multiple sailing campaigns for 55 South and other private clients. Charlie enjoys being offshore. The VOR, and rounding Cape Horn, are certainly big highlights in his sailing career.

April 26, 2015. Leg 6 to Newport onboard Team Alvimedica. Day 07. Light winds and adverse current has the road around Recife particularly slow for Alvimedica, particularly when compared with the rest of the fleet further offshore. Mark Towill on the helm shortly after sunrise.

Mark Towill

Co-Founder & Principal

At a young age, Mark has gained a tremendous amount of experience across multiple facets of professional sailing.  As Co-founder and Team Principal of 55 South, Mark was integral in the sponsorship acquisition process leading up to, and managing many of the business aspects during Team Alvimedica’s participation in the Volvo Ocean Race 2014-15.

On board, Mark was a Watch Captain and helped the team toward a number of its achievements, most notably first to Cape Horn having conquered the treacherous Southern Ocean, and a win in final leg into Gothenburg, Sweden.  Prior to the Volvo Ocean Race, he has found success in various inshore racing classes winning multiple world and national championships.  Mark’s passion for the ocean and competition began in Hawaii, a place he considers himself fortunate to call home. Mark attended Brown University and graduated with two degrees in Economics and Environmental Studies.

Proven Success

Three years ago, led by Charlie Enright and Mark Towill, 55 South set out to compete in the 2014–15 Volvo Ocean Race. We achieved our goal and became one of the youngest teams ever to complete the course, winning two in-port races as well as the challenging final leg into Gothenberg, Sweden.

Having exceeded expectations at every turn,
we are ready to take on the 2017 – 18 edition. We define success as excellence on the water combined with excellent ROI for our partners. 55 South has the energy, the skills and the fresh ideas to deliver a global win for your brand.

 

Proven success as Team Alvimedica in the 2014 –15 Volvo Ocean Race

  • 1st place finishes on Gothenberg leg and Alicante & Lorient in-port races
  • 9 podium finishes throughout the event
  • 1st team to round Cape Horn after crossing the grueling Southern Ocean

Skilled and experienced sailors at every level

  • Multiple World Championship, National and North American Championship titles
  • 1st place finish in the 2015 Transatlantic Race
  • Recognized for seamanship and sportsmanship during rescue of Team Vestas Wind

Driven professionals with marketing & business know-how

  • Charlie and Mark have been in the business of sailing since graduating from Brown University
  • Track record of delivering ROI to commercial partners through sports activation
  • Managed $20MM USD budget with zero cost overruns
June 27,2015. Volvo Ocean Race Final Awards Night in Gothenburg.

The Volvo Ocean Race provides a unique experience and proven business platform for sponsors and their guests. Charlie Enright and Mark Towill have the knowhow to create and deliver lasting, successful impact for their partners.

Knut Frustad

 CEO, Volvo Ocean Race

ADOR-skipper-Ian-Walker-on-the-docks-in-The-Hague-looking-forward-to-Azzams-triumphant-arrival-in-Gothenburg

Charlie, Mark and their young team exceeded expectations in the 2014 – 15 race. They sailed valiantly and earned great success along the way. These guys finished as real contenders and have what it takes to be future winners of the race.

Ian Walker

 Skipper of Abu Dhabi Ocean Racing

 Winner, 2014 – 15 Volvo Ocean Race

GROW YOUR BUSINESS

GROW YOUR BUSINESS

Over the past 40 years, the Volvo Ocean Race has delivered much more than captivating competition and adventure on the high seas. As an integrated marketing platform, the Volvo Ocean Race has consistently delivered outstanding results to businesses in categories ranging from financial services and technology to consumer products and tourism.

Our mission is about more than just a podium finish. It’s about creating a powerful and winning business development program for our partners.
With 55 South, you have the unique opportunity to blend a clear, authentic message with global brand exposure and unparalleled possibilities for building customer and partner relationships. The Volvo Ocean Race’s established marquee status combined with our team’s proven on-the-water and behind-the-scenes experience make this a turnkey solution.

May 21, 2015. Leg 7 to Lisbon onboard Team Alvimedica. Day 04. Nick Dana leaps onto the furled Fractional Code Zero in an attempt to bring it down to windward, while Dave Swete and Seb Marsset pull from below. Arriving at the southwestern corner of the Ice Exclusion Zone the fleet is all within sight and six miles of each other.
  • Are you looking for a proven B2B platform?
  • Are you ready for bold customer engagement?
  • Do you need to build global brand awareness?
June 09, 2015. Team Alvimedica passing by Costa da Morte - Coast of Death - in Spanish waters during Leg 8 to Lisbon.

Proven Media Power

Proven Media Power

70k
corporate business guests, 221% increase from last race
2.4m
visitors to race villages, 12% increase from last race
16k
average daily race village visitors, 16% increase from last race
82%
of races core fans ABC1 social class
2,451
guests onboard for pro-am, in-port races and leg starts
49.9M
cumulative youtube and facebook video views, increase of 524%
47.5M
euro average team media value
6/7
teams won an offshore leg and in in-port race

Current Platforms

Volvo Ocean Race

February 13, 2015. Leg 4 to Auckland onboard Team Alvimedica. Day 5. Nick Dana working on the bow in fast upwind sailing conditions.

Spanning four oceans, nine months and ten unique ports, this around-the-world race pits teams and their boats against one another in some of the most demanding conditions on earth. Ever since 1973, when the first fleet departed Portsmouth England and headed due south to Cape Town, South Africa, offshore adventurers the world over have been flocking to this event to find their limits – and then go beyond them.

Ten-meter waves, finger-numbing freezing temperatures and extreme fatigue are par for the course in this game – and that’s not the worst of it.

For sailors and fans, the race is the undisputed Everest
 of ocean racing. For brands, it is an ideal global platform for exposure and engagement. Combining unrelenting on-the-water action with cutting-edge digital activation and unmatched corporate hospitality opportunities, the Volvo Ocean Race creates lasting connections with your audience.

M32 Series

M32 Bermuda

The new M32 Series sets out to provide a platform that is commercially viable for the teams, partners and sponsors as well as being exciting for the audience. For the amateur sailor, it provides a path for new, aspiring teams looking for a stepping stone to a career in professional racing and delivers them exciting and challenging arena-style racing that is attractive to the sailors and sponsors alike.

For the professional racer, the new M32 Series delivers the highest levels of competition against their fellow accomplished sailors, themselves looking for a new series to complement their existing programs such as America’s Cup, Olympic Sailing, Extreme Sailing Series, World Match Racing Tour, IMOCA and Volvo Ocean Race

Partners

Title Partner

11thhourstacked

Secondary Partner

argo

Official Suppliers

Musto-Logo
Hi-Res-Maui+Jim+logo

Sustainability

Sustainability

oceansdayAs sailors we have a direct connection to the ocean.  It’s our office, our playground, and our livelihood; ultimately we are responsible for taking care of it.  Circumnavigating the globe opened our eyes to the tremendous amount of pollution that exists and has motivated us to do something about it.

In collaboration with our Official Sustainability Partner, 11th Hour Racing, we are committed to bringing awareness and solutions to the mounting problem of marine debris. As the ocean is our playground and our livelihood, it is vital we do all that we can to reduce the influx of plastics, waste and litter. Through racing, speaking and volunteer work, we will endeavor to engage the sailing community and beyond to ultimately reduce the amount of marine debris and pollution in our oceans.

Get On Board

Reaching audiences worldwide across countless industries, and presenting connection opportunities ranging from app clicks to handshakes, 55 South and the Volvo Ocean Race offer an ideal integrated marketing platform. Partner with us to go beyond raising visibility and start driving meaningful audience engagement

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The Volvo Ocean Race will start on October 4, 2014, day of the first In-Port Race in Alicante, Spain, and finish with one last In-Port Race on June 27, 2015 in Gothenburg, the Swedish home of Volvo.

 The 38,739-nautical mile route will also include stopovers in Cape Town (South Africa), Abu Dhabi (UAE), Sanya (China), Auckland (New Zealand), Itaja’ (Brazil), Newport, Rhode Island (USA), Lisbon (Portugal) and Lorient (France). A 24-hour pit-stop in The Hague is scheduled between France and Sweden.

Volvo Ocean Race

Published on October 28 by admin Category: Tags:

Spanning four oceans, nine months and ten unique ports, this around-the-world race pits teams and their boats against one another in some of the most demanding conditions on earth. Ever since 1973, when the first fleet departed Portsmouth England and headed due south to Cape Town, South Africa, offshore adventurers the world over have been flocking to this event to find their limits – and then go beyond them.

Ten-meter waves, finger-numbing freezing temperatures and extreme fatigue are par for the course in this game – and that’s not the worst of it.

For sailors and fans, the race is the undisputed Everest
of ocean racing. For brands, it is an ideal global platform for exposure and engagement. Combining unrelenting on-the-water action with cutting-edge digital activation and unmatched corporate hospitality opportunities, the Volvo Ocean Race creates lasting connections with your audience.

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M32_Series-Gothenburg_Day1-0542

M32 Series

Published on October 27 by admin Category: Tags:

The new M32 Series –multiple regional series with a global footprint.

At the heart of the new M32 Series is a simple philosophical approach – to enable talented sailors to compete in the fastest, most dynamic and competitive sailing events in the world, but at an affordable cost and thus on a regional basis. The new M32 Series fills an obvious void in the current sailing marketplace between the budgets needed for small boat dingy racing and the seemingly inaccessible world of large professional competition.

The new M32 Series sets out to provide a platform that is commercially viable for the teams, partners and sponsors as well as being exciting for the audience. For the amateur sailor, it provides a path for new, aspiring teams looking for a stepping stone to a career in professional racing and delivers them exciting and challenging arena-style racing that is attractive to the sailors and sponsors alike. For the professional racer, the new M32 Series delivers the highest levels of competition against their fellow accomplished sailors, themselves looking for a new series to complement their existing programs such as America’s Cup, Olympic Sailing, Extreme Sailing Series, World Match Racing Tour, IMOCA and Volvo Ocean Race

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